Watch the new Carling TV ads

Five mates' journey through space and time in our new set of 'Belong' TV ads. Shot in High-Definition, and using the latest special effects and CGI (that stands for computer generated image, by the way!) techniques, the ads revel in the most prized aspect of sociability - being a part of that tight-knit group of mates who look out for each other (and have a laugh) whenever and wherever they're together.


Our first ad opens in a far distant galaxy as our intrepid group travel to the ends of the solar system in search of a good night out...

Click here to see the Space ad and have your say

The second of our ads finds the group at the turn of the last century exploring the Arctic tundra. Despite the tough conditions they show true solidarity in support of a mate...

Click here to see the Out ad and have your say

The third of our ads goes Wild West as the mates get together to save their friend from a particularly dull gathering...

Click here to see the Rescue ad and have your say

To support our 100% British Barley campaign, we've developed some great new idents which will be shown as part of our ITV Movies sponsorship.

Click here to see all 10 idents